Hypersonic Sound by American Technology CORPORATION
(also known as HSS)
Comparisons with other Directional Sound Relevant
Technologies such as sound domes and sound arrays
|
|
Hypersonic Sound by American Technology CORPORATION (also known as HSS) |
Comparisons with other Directional Sound Relevant
Technologies such as sound domes and sound arrays |
Welcome to the Brand Experience Lab! Experts in applying brand management and experiential marketing strategy.
At
the Brand Experience Lab the Challenge is to create an unforgettable brand marketing
strategy using proven methods of product management and experiential marketing
technology.
Your customer is faced with a myriad of brand marketing strategies everyday.
Every company is using a combination of telemarketers, voicemail, e-mail, billboards,
magazines, print, radio and/or television advertisements for their brand marketing
strategy. It never stops! As marketers, what can we turn to in order to engage
our customers' attention?
The Solution - Experiential Marketing / Experiential
Learning
Experiential Marketing gets the customer involved in the sales process. Experiential
Learning helps our customers and prospects retain more of the message that we
convey. Get the customer involved and help them to be a more knowledgeable customer
- before and after the purchase. A satisfied, knowledgeable customer helps you
to sell more product, increase your brand awareness and make your brand marketing
strategy more successful.
Technology as a Brand Marketing Tool
There is a fairly unknown phenomenon that we call Techno-Affinity. You see,
technology makes people warm-up to marketers' most asked questions. This warming-up
process allows brand marketers to get many of their highest priority questions
answered without the use of live sales and service people. In addition, many
new technologies can be combined together to provide data capture for marketing
and selling solutions in a way that you have not yet dreamed of. Best of all,
these technologies though not well-known, are all available now at a reasonable
cost.
Real life example - We put a kiosk into the Coca-Cola headquarters
in Atlanta GA. The kiosk integrated a holographic projection display (Volumatrix
3D Projected Holograms) with a touch pad keyboard for data capture capability.
The images shown on the display were 3-d holographic versions of the Coca-Cola
Polar bear commercials from winter of 2002. There was no formal presentation
or request for employee data. The kiosk was merely placed to see Coke employee
reactions to the holographic display. However, when an employee approached the
display, they could see the keyboard and the keyboard allowed them to input
their e-mail and other basic contact information.
After 60 days, 10% of the entire Coke staff had input their information. Remember,
there was no closing presentation, no request for this personal data. Yet, 350
employees had freely handed over their personal data in 60 days. This leaves
only one question: How and when can you use techno-affinity to create these
kind of brand marketing results with your next project?
Brand Experience Lab
At the Brand Experience Lab, we currently have access to technologies that include
fully-directional sound such as the Audio Spotlight by Holosonics, fully-animated
3D projected images (holograms), gender recognition hardware and software, artificial
intelligence to create customer driven life-like interviews, interactive audio
and video, methods for satellite compatible data transfer, and a staff that
can integrate one or a combination of these technologies into an effective solution
for your next brand experiential marketing challenge. We have created a myriad
of different high impact experiential marketing solutions from large seated
fully-interactive presentations to wireless marketing kiosks.
We are a team of very experienced technology systems integrators, brand and
experiential marketing strategists in SoHo (NY, NY). Our staff is extremely
capable at creating workable solutions by combining sound brand management and
marketing strategy and the latest in interactive, experiential learning and
marketing technologies. Call us for a meeting at the Brand Experience Lab!
Audio Spotlights by
Exhibit and Display Consultants • 417 Atwells Avenue •Providence
RI 02909 • 401-273-5372
Contact Us - www.exhibitconsultants.com